By: Patrick Mustain
Published: May 19 2013; The Scientific
American;
Level of Difficulty:*
Note to the Student: it is suggested that you
watch a video on healthy eating before you start
BEFORE YOU READ
·
What
does a healthy diet consist of?
·
Do
you follow a healthy diet? If no, why not?
·
Do
you think the food industry follows the latest trends in healthy eating?
·
Why
or why not?
NOW WATCH THE VIDEOS
NOW WATCH THE VIDEOS
·
“FED UP Official trailer” https://www.youtube.com/watch?v=aCUbvOwwfWM
“Van Hari sounds the alarm for changing the food
industry” http://www.cbsnews.com/news/vani-hari-food-babe-sounds-the-alarm-for-change-in-the-food-industry/
QUESTIONS
1.
The
writer says “This cannot continue”. What is he referring to? The fact
that………………………
2.
The
food industry prefers consumers to consider the food industry on a par
with…………………
3.
What
does “it” refer to in the phrase “we are ready for it”?
4.
Read
the third paragraph carefully. What conclusion can be drawn from the examples?
5.
Why
was the IWG asked to develop standards for advertising food to children?
6.
What
aspect of the IWG report did the food industry object to? The fact
that……………………..
7.
The
food industry was able to get rid of the report thanks to
their………………………………………….
8.
What
would the disadvantage of following the IWG report be for the food industry?
They would lose …………………………………………………..because…………………………………………would be considered
substandard.
9.
What
does “this” refer to in the phrase “We like to think of this”?
10.
What
does “that” refer to in the phrase “on top of that”?
11.
What
natural inclination of people are food companies abusing?
12.
Why,
in your opinion, does the food industry play on the natural inclinations of
people?
13.
What
is the deal the consumers can’t resist?
14.
What,
in your view, is the main idea of the last paragraph? Select one of the
following:
·
There
is an industry out there to help everyone
·
If
the food industry can’t help you the health care sector will
·
Eat
whatever you like because there is help out there
·
The
food and health care industry is big business
WRITING TASK
Write a paragraph detailing the real message of
the text. You will find an example in the file marked Sample Essays
DEAR AMERICAN
CONSUMERS: PLEASE DON’T START EATING HEALTHFULLY. SINCERELY, THE FOOD INDUSTRY
KEY AND TEACHER’S NOTES
This wonderful,
ironical and humorous text is simple enough to do quite early on in the year
yet provides the opportunity to ask some really superb questions. There are
some brilliant references for instance. There is a decent little writing task
to follow a sample of which is in the file marked Sample Essays.
1.
People
are thinking more about health and starting to do something about it. It is a
good idea to locate the section of the text where the answer is, then see that
your answer fits the grammar of the question.
2.
How
they look. The rest is not necessary as it is what they don’t want
3.
The
influence of your superficial understanding of health on your purchasing
decisions
4.
Whatever
the current trends, we respond by developing and marketing new products
5.
Because
Congress identified these organizations as having expertise and experience in
child nutrition, child health, psychology, education, marketing and other
fields relevant to food and beverage marketing and child nutrition standards.
6.
Foods
advertised to children must provide a meaningful contribution to a healthfull
diet
7.
Their
money
8.
Money;
of the 100 most commonly consumed foods and beverages in America, 88
9.
The
annual cost to an individual for being obese being upwards of 8000 dollars
10.
Being
able to industrialize the food system so that they can produce massive amounts
of the cheapest ingredients available in the cheapest, most efficient way
possible
11.
The
fact that salty, sugary and fatty foods light up the same pleasure centers in
the brain as cocaine
12.
To
make a profit
13.
Double
the size of beverage and only be charged 20% more
14.
The
last one
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