The belief stated above that television has long-term, gradual and deep impacts on the way we think, feel and perceive the world around us is called “Cultivation Theory” and has drawn a lot of supporters in the current century. As television channels proliferate and the services they offer become ever more diversified, the sphere of their influence spreads too. The process is aided and abetted by new technology which has made flat screen televisions, brilliant audio visual effects and home cinema systems available. Before you start your research, access the following power point presentation and view it. If the activity is being covered in class, the teacher could use the presentation as an introduction.
- Google “Cultivation Theory”, click videos, scroll down to find: “ PPT: Cultivation Theory” on www.jclass.umd.edu
- Once you have viewed the power point presentation, watch two or three of the videos and take notes.
Thus briefed, you are ready to tackle the texts. Access the texts below and annotate them. If you are covering the activity in class, some of the text work can be assigned as homework before students come to class
- “Cultivation Theory” By: Daniel Chandler; www.aber.ac.uk
- “Cultivation Theory” University of Twente; www.utwente.nl
- “Cultivation Theory: Creating Perceptions of Life from Reality Television” By: Lindsay Gulisano, University of Colorado at Boulder; www.colorado.edu
- “George Gerbner’s Cultivation Theory Application Paper” By: Jocelyn McDonnel, University of Colorado at Boulder; www.colorado.edu
Now you are ready to write your essay