By: Rachel Botsman
Published: Wired Magazine; August 20, 2012;
Level of Difficulty: ***
BEFORE YOU READ
Access the
sights listed at the end of the text, check them out and form an opinion as to
how they function and what their purposes are. Think about potential benefits
and drawbacks. If you are doing this as a class, discuss your views. Then check out the following video and take notes:
QUESTIONS
1.
What
exactly has boosted the importance of people’s online history to such an extent
in the modern world?
2.
In
which kinds of fields is a good online reputation of primary importance?
3.
Why
did Atwood and Spotsky create Stack Overflow?
4.
How
does Stack Overflow work?
5.
What
benefit do visitors to the site derive aside from getting questions answered?
6.
What
is the advantage of Stack Overflow reputation scores for business?
7.
In
what additional way can reputation information be used?
8.
How
does Wonga decide how trustworthy people who apply for credit are?
9.
King’s
purpose in establishing Movenbank was both to …………………………………… and to
………………………………………………………………………………………………………………………………………
10.
What
is CRED?
11.
King
believes that people will be willing to open up their social data if they
accept the fact that …………………………………………………………………………………………………………………………………….
12.
What
does “his hypothesis” in the phrase “In order to prove his hypothesis” refer
to?
13.
What
was the brain’s reaction to both positive evaluation and financial reward in
Sadato’s experiment?
14.
What
conclusion can be drawn from the above?
15.
What
benefit does reputation provide in the case of e-marketing?
16.
Chesky
says “People will leverage their Airbnb reputation in ways that we can’t yet
imagine”. Why will they do this according to him?
17.
What
is the purpose of Legit?
18.
What
two hurdles will companies like Legit have to overcome?
19.
How
does Legit differ from PeerIndex, Kied
and Klout?
20.
What
two problems will the first influence and reputation aggragators have to face?
21.
How
will the World Wide Web enable us to get a complete picture of a person’s
reputation in the distant future?
22.
The
above will be possible because everyone will have a complete ………………………………………
WRITING TASK
Use the information in the text and
the notes from any listening you do to discuss the benefits as well as the
problems this new way of building reputations will bring.
WELCOME TO THE NEW REPUTATION ECONOMY KEY AND TEACHER’S NOTES
This highly topical issue is fuelling an emerging sector with many
online companies being set up to take part in it. It should go very well with
the modern tech savvy youth who is an internet animal if you like. I am sure
they will be able to predict parts of the text as well as some of the potential
pitfalls. I can see it going very well.
1. Our ability to capture data from
across an array of digital services; the next sentence is support. You should learn to distinguish between the
main idea (the answer) and its expansion.
2.
In
fields where trust is fractured
3. To reinvent the way people find jobs
through online reputation. We realized
there was a need …won’t do because this sentence on its own does not give a
clear answer, it requires additional explanation.
4.
Programmers
post detailed technical questions and receive answers from other programmers.
5.
They
earn a reputation
6.
(If
they read the writings of someone on Stack Overflow) they immediately know if
they are a skilled programmer or not.
7.
To
look forward rather than back.
8.
By
crunching an average 8000 pieces of data.
9.
Use
technology to personalize the banking experience and to reinvent the
traditional risk model.
10.
It
is both an individual’s traditional credit score and aspects such as their
level of community involvement, social reputation and trust weighting.
11.
It is capital they can put to good use.
12.
That
good reputation is a reward
13.
The
stratium lit up.
14.
Our
brains neurologically compute personal reputation to be as valuable as money.
15.
It
is the ultimate output of how much a community trusts you. OR: It allows you to
bring over some of the history of who you are as a person whether it is in the
digital or the real world.
16. Because they believe their hard
earned online status should be portable. To
transfer reputation data between verticals won’t fit because that is just a
paraphrasing of the question.
17.
To
create a universal metric for a person’s trustworthiness.
18.
Coming
up with algorithms that can’t be easily gamed or polluted by trolls; convincing
online market places not just to open their vaults but create a standardized
format for how they frame and collect reputation data.
19.
The
latter three measure social influence.
20.
The
significant challenge of pioneering the use of reputation data in a responsible
way; transporting reputation, which is largely contextual.
21.
We
will be able to perform a Google or Facebook like search to see a picture of a
person’s behavior in many different contexts.
22.
Personal
reputation dashboard.
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