Friday, February 10, 2012

MEMORIES

YOUR CHALLENGE: Design a warm up or pre reading activity to preface these reading tasks. As they stand they would be very dry. The level of difficulty for the reading tasks and the challenge is:**

MEMORY ONE

WHAT ARE MEMORIES MADE OF?

By: Hogo Spiers; Published: Saturday 14 January, 2012, The Guardian

QUESTIONS

1.       Two key findings concerning memory are stated in the text. What are they?

2.       What kind of memories are the following: what you had for dinner; how to read.

3.       What does “its” refer to in the phrase “from its resemblance to a sea horse”?

4.       How is it that patients who have sustained damage to their hippocampus show good short term memory?

5.       In paragraph four, what does “which” refer to in the phrase “which results in the uncanny situation”?

6.       How is it that some patients have poor short term memory but can recall the distant past?

7.       According to paragraph5, the hippocampus ceases to be a key player in terms of supporting recall of all past experience and knowledge with one exception. This is: ..................................

8.       What, according to paragraph six, are memories?

9.       Pattern completion is a process during which..............................................................................

10.   Read paragraph 8 carefully and state clearly what modern day device this ability of the brain reminds you of?

11.   What conclusion can we draw from the example of the London taxi drivres?



KEY TO QUESTIONS

1.       There appears to be no single memory store.../Memories are not static entities; over time they shift and migrate between different territories of the brain.

2.       Declarative; non declarative

3.       The hippocampus

4.       Because this ability relies on the neocortex

5.       The further back in time the memory was created, the more likely it is to survive.

6.       Because the brain restructures memories.

7.       Vividly picturing a scene in your mind.

8.       Patterns inscribed in the connections between millions of neurons in your brain.

9.       The initial activity of the cells is incoherent but via repeated reactivation,....

10.   GPS

11.   The physical structure of your brain is maleable depending on what you learn.



MEMORY TWO

MEMORY IN THE DIGITAL AGE

By: Alice Bell; Published: Saturday 14 January, 2012, The Guardian




 QUESTIONS

1.       What two conclusions can be drawn concerning memory from the writer’s story?

2.       What does “it” refer to in the phrase “do we want to experience it collectively?”

3.       Read the text to the end. Is the claim that google is making you stupid supported by the text? Why?

4.       Is the claim that facebook has made everybody’s private life public tenable according to the text? Why?

5.       What is the important current advantage of collective memories?

6.       What is the potential advantage of collective memories?



KEY TO QUESTIONS

1.       More and more ephemera seems to be kept online/ memories are becoming increasingly public social even.

2.       Remembering

3.       No, memories have long been stored outside our own individual bodies

4.       No; leaking of personal pasts didn’t start with facebook.

5.       It connects and reconnects us to things we need or want and would otherwise be without.

6.       We’llbecome a little more open and honest about  our own complex and sometimes embarassing personal histories.



MEMORY THREE

THE SCIENCE BEHIND MEMORY GLITCHES

By: Christian Jarett; Published: Saturday, 14 January, 2012; The Guardian.

QUESTIONS

1.       Deja vu experiences are due to............................................................................

2.       Flashbulb memories are similar to ordinary memories in terms of................................... but different in terms of .........................................

3.       Read  “the tip of the tongue phenomenon”.  Why do we fail to remember something when it is on the tip of our tongue and we keep trying?

4.       What conclusion can we draw concerning a word we can’t remember from the research cited?

5.       Current research supports/ doesn’t support Freud’s views on repression  because...............  State two reasons.

6.       For what three reasons did Wildschut reach the conclusion that  “ nostalgia is emerging as a fundemental human strength”?

7.       Why is it that we walk into a room and can’t remember what we went there for?

8.       What conclusion can we draw from the stories of false memories  recounted in the text?



KEY TO QUESTIONS

1.       The memory process of familiarity

2.       Forgetting or accuracy; vividness and the amount of detail

3.       Because we look in the wrong part of our memory banks

4.       We should deal with elusive words by looking them up immediately if we can or asking someone.

5.       Traumatic memories are particularly vivid; emotionally charged words such as incest  seem to be immune to the process

6.       Nostalgia leaves people feeling more loved and in a better mood, it protects us from existential angst; it leads to people categorizing positive traits as relevant to themselves more quickly.

7.       The act of passing through a doorway creates a new chapter in our unfolding memories.

8.       The mind doesn’t maintain immutable archives



MEMORY FOUR

THE IMPORTANCE OF OBSERVATION

By: Ed Cooke; Published: Saturday, 15 January 2012; The Guardian



QUESTIONS

1.       What does “this” refer to in the phrase “To understand how to do this”?

2.       What is the key to achieving the above?

3.       Read the questions that are listed at the top of the second page. What is the point of them?

4.       Proust appears to have been less interested in....................... and more interested in..................

5.       What are the problems when trying to remember names?

6.       State clearly why the pieces of advice listed at the bottom of page two help one remember names?

7.       What are the twin human failings that prevent us from focusing?

8.       What is the immediate purpose of the technique suggested in this section? What is the ultimate purpose?

9.       What point is the writer trying to make with the example of the obscure word and the tropical fish?

KEY

1.       Experience the world as vividly, clearly and meaningfully as possible.

2.       To treat perception as an active process of recognizing, probing,questioning, comparing, opening, feeling.

3.       Digging deep into the unique details of the face, discovering its distinctive and memorable character

4.       Pretty women; women with depth of character.

5.       They give us much less to work with

6.       Behaving as if you are really interested in a person’s face has the useful side effect of actually making it more interesting.

7.       We’re typically so busy bouncing around our own minds that we devote...; Or, we hardly notice when our minds are running all over the place.

8.       To learn to notice the difference between good and poor attention; to calm the mind and bring it under better control.

9.       We actively discover meaning on the basis of prior knowledge. We only really perceive what we know how to perceive.

MEMORY FIVE

CAN MEMORY IMPROVE WITH AGE?

Published: Saturday, 14 January 2012; The Guardian

Level of difficulty:****


QUESTIONS

1.       Why is it “important to challenge the stereotype of inexorable age related cognitive decline”?

2.       What fact could make it possible for adults” to make the most of their memories” ?

3.       Neural degeneration of frontal lobes may not, in fact, be as serious a problem as was once thought because....................................................................................................................

4.       What change could improve recall in older adults?

5.       Read the section titled “Attentional Lapses”.  Attentional lapses become a problem during the following two processes: .......................................................................... The former can be adressed by ............................................................. while the latter can be adressed by ..................................................................................................................................................

6.       In view of the above, what would you suggest the following people do to deal with their problems: person A can never find his car keys and person B  is always forgetting appointments.

7.       Read the section titled “Source Memory”.  From this section we understand that older adults remember ................... better and may confuse ....................................and ....................................

8.       The above problem can be dealt with by ...............................................................................

9.       Read the section titled “Ignore the Hype”. All the advice given in this section can best be summarized by the following phrase in the second half of the section: ...............................................................
KEY
Students may need clues to be able to answer questions 5, 7 and 9. For question 5, they need to locate the bridge paragraphb which is the third paragraph in this section. This where the answer to the first blank is stated. They then need to pinpoint the solutions. While doing so they need to go for the all encompassing generalization rather than the explanations. For question 9, they need to make a mental list of all the advice, see what they have in common and then check the text. 

1.       Because the stereotype of the forgetful older person may become a self fulfilling prophecy.

2.       Various aspects of memory can remain relatively well preserved.

3.       Decrease in frontal lobe activity may be accompanied by increased activation in other cortical regions.

4.       Using strategies that promote the formation of rich, elaborate memory traces.Or: thinking deeply and elaborately about the meaning of information they are learning.

5.       Encoding information, prospective memory / developing a fixed method for performing such tasks, by carrying out an action when a specific external event occurs.

6.       Put it in the same place; put up a postit for example.

7.       The statements themselves. Something they imagined and something that actually occured

8.       Ascribing values to the information and the person conveying it

9.       Enhancement of lifestyle factors



WRITING TASK

You work for a large daily. Your editor has asked you to write a summary of the five texts you have just read to post on the back page. Space is limited but you need to cover all the essential facts. What would you write? This is a five star activity by the way. Have fun


Saturday, February 4, 2012

SEX AND ADVERTISING: RETAIL THERAPY


“How Ernest Dichter, an acolyte of Sigmund Freud, revolutionized marketing”

Published: The Economist, December 17, 2011; www.economist.com

Level of difficulty: ****

BEFORE YOU READ

  1. What makes a good advertisement or commercial?
  2. Can you think of some really good ads or commercials? What made them so successful?
  3. What kind of background do you think those in the advertising business need to have?
  4. What kind of skills do you think they need to have?
  5. Read the title of the text and explain what it brings to mind.

QUESTIONS

  1. What conclusion can we draw regarding man from the observations made concerning him  in paragraph 1?
  2. What is the advantage for retail companies of the above characteristic of man?
  3. At the end of paragraph 5, the writer states that Dichter “enjoyed a reputation as the Freud of the market place”. What view did Dichter share with Freud? Use the text.
  4. It is implied that Dichter’s “motivational research” is an example of .......................................
  5. In paragraph 7, find two synonyms for the word “suss out”.
  6. What marketing tactic implemented in the early 20th century did Dichter disagree with? What did he advocate instead?
  7. Read down to the end of paragraph 12. What  change that took place in the post war years made effective marketting tactics absoloutly necessary?
  8. What does the word “wedded to” in paragraph 14 mean?
  9. Read the complete story of Ivory Soap. What important discovery did Dichter make concerning washing?
  10. What does the phrase “This was a big idea” at the beginning of the third paragraph in this section refer to? Be brief.
  11. How exactly did Dichter advise advertisers to market the soap? Be brief.
  12. Read the story of Crysler. Why did Crysler’s initial advertising campaign backfire?
  13. What two pieces of practical advise did Dichter give Crysler?
  14. State three examples of products currently on the market whose sales were initially boosted by Dichter’s ingenuity.
  15. Which of the following marketting slogans would not fit in with Dichter’s teachings:

“You’ve done enough work for three; reward yourself with Cream Wash”

“You will never feel so clean: Cream Wash”

“All the best people use Cream Wash. You are the best: use Cream Wash”

“Massage it in gently and feel your stress melt away: Cream Wash”

  1. According to Dichter, how exactly could America “motivate materialistic desires and thus invest in the country’s future”?
  2. What solution did Dichter offer to counter the negative attitude of Americans to banks?
  3. What development dramatically altered attitudes towards Dichter?
  4. Read the story of the quantitative methods of researching consumer attitudes to the end. What is ironical about the conclusions they reached?
  5. In the last line of the text, the writer says “Dichter knew that too”. What does “that” refer to in this phrase?

WRITING TASK

Would you like a challenge? If the answer is yes, here is what you do: design a writing task for this reading as a group or individually. Have fun.

SEX AND ADVERTISING

RETAIL THERAPY / KEY AND TEACHER’S NOTES

This fascinating text about the father of modern advertising presents a lexical as well as a cognitive challenge and is, therefore, suited to intermediate classes in April all thing being equal. If you have a good class and have been implementing a rigorous reading program, you can attempt it earlier; you are the best judge of your level or your students’ level.Preintermediate classes should try it by the end of April and the advanced classes can attempt it whenever they like. There will be a writing task as well but I have organized a competition for that: I would like individuals or whole classes to design a writing activity for this reading which requires the students to look back at the text and use information. I would then like them to submit them.  Teaching tip: prepare a powerpoint presentation with a few good adds as a warm up.

KEY

  1. Humans, it turns out, are impressionable, emotional and irrational. / OR: This research has rendered homoeconomicus a straw man.
  2. It is an opportunity for smart selling.
  3. They both argue that people are governed by irrational unconscious urges.
  4. Manipulation
  5. Decipher, discern
  6. Quantitative studies: getting people to talk at length about their everyday habits.
  7. Supply outstripped demand; OR: countless indistinguishable goods were competing for buyers.
  8. Atached, connected to
  9. He observed an erotic element to bathing; one of the few...
  10. Customers picked a particular brand for the gestalt or personality of the soap.
  11. Open ended
  12. Because it triggered an unconscious fear of the unknown.
  13. Beef up its convertible advertising and begin marketting cars in women’s magazines.
  14. Lipstick, prunes, mixes.
  15. B
  16. By encouraging Americans to embrace change without anxiety, spend money without remorse. OR:  By encouraging Americans to enjoy progress.
  17. Checking accounts with overdraft facilities.
  18. The fall from favour of Freudian analysis.
  19. The quantitative trends that have tossed Dichter asside have ultimately led back to his ideas. OR: They came back full circle: emotion is back in; the unconscious is back in.
  20. Human behaviour remains mysterious and there is still no...

Friday, February 3, 2012

SYNTHETIC BIOLOGY AND THE RISE OF THE “SPIDER GOATS”


BY ADAM RUTHERFORD

Published: Saturday 14 january 2012

Level of difficulty:**


BEFORE YOU READ

1.       What do you know about the latest developments in genetic engineering?

2.       What are your feelings about these recent developments?

3.       Have you heard the term synthetic biology? If you have, what exactly is it? If you have not, what do you think it is?

4.       Read the title of the text. What is your first reaction? Why do you think such a species was created?

QUESTIONS

1.       Freckles, the spider goat, is a product of .....................................................( Be specific)

2.       Explain what synthetic biology is according to the information provided in the paragraph.

3.       Randy sees no difference between breeding animals to produce milk for example and  breeding animals to produce dragline silk because both procedures involve.........................

4.       Wouldn’t it have been simpler to farm spiders? Why or Why not?

5.       Why is Randy’s experiment getting so much financial support?

6.       In paragraph 9, the writer refers to the “universality of this code”. Why is the code universal according to the text?

7.       Now state clearly what the implications are concerning human health of synthetic biology.

8.       In paragraph 10, what does “it” refer to in the phrase “It did live and it hadn’t lived before”

9.       What was Venter’s purpose in creating Synthia?

10.   In paragraph 12 ( second paragraph on page 3), what does “that” refer to in the phrase “that’s really the essence of synthetic biology”?

11.   What is the greatest current problem in synthetic biology?

12.   What is the advantage of the assassin cell over chemotherapy?

13.   Why do you think synthetic biology enthusiasts are called bio-hackers? Use your own words.

14.   How is synthetic bio-diesel produced?

15.   Read the arguments against synthetic bio-diesel. What is the primary concern?

16.   State clearly what the writer’s warning is concerning synthetic biology.



WRITING TASK

Write a paragraph or an essay detailing your views concerning synthetic biology



SYNTHETIC BILOGY AND THE RISE OF” THE SPIDER GOATS”

KEY AND TEACHER’S NOTES

This wonderful text describes the very latest in genetic engineering and will therefore appeal to science majors. I do advise you to trawl through www.ted.com/talks for related videos to watch before or after to spice up the lesson or prepare a mini power point presentation. The task and the text are relatively straight forward but can be attempted as a pre writing activity even if it is too simple due to the wow factor.

KEY

1.       Crossbreeding

2.       Putting living things back together but not necessarily as evolution decread, and certainly without the clumsy constraints of mating.

3.       Breeding animals to produce things we want.

4.       Yes but they are very cannibalistic

5.       Spider silk can be used in ligament repair, it is very strong, you can put it in the body and you don’t get inflamation or get ill.

6.       All life is based on an alphabet of just four letters, which when arranged...

7.       Identifying the genetic basis of all cancers...

8.       Synthia

9.       To create a living template on to which new genetic functions could be built.

10.   Taking what we understand in computing and applying it to programming biology.

11.   The baffling “noise” in the molecules that make up living organisms. Make sure to ask them what noise means; it is in the second half of the sentence.

12.   The assassin cell destroys the tumour whereas chemo both the tumour and healthy cells.  Assassins are snipers and chemo is a blundrbuss is unacceptable. An answer needs to be explicit in itself without requiring additional explanation.

13.   Open ended. Possible answer: synthetic biologists also disrupt genetic codes like hackers do.

14.   By modifying brewers yeast so that instead of fermenting sugar to produce alcohol, diesel seeps out of every cell.

15.   The fact that synthetic biodiesel organisms need food.

16.   Without an informed public discource, fear of this unprecedented and sometimes unsettling technology may hinder the world changing promiss it harbours.






THE VALUE OF TEACHERS


BY NICHOLAS KRISTOF


Level of difficulty: *

BEFORE YOU READ

  1. What are the most important factors that determine success in school?
  2. How important is the role of the teacher in your view? Explain.
  3. Read the hypothetical situation at the beginning of the text. If you were the parent of this child, what would your reaction be?
NOW WATCH THE POWTOONS VIDEOS
·         Teacher role model  https://www.youtube.com/watch?v=aK9GTCYO25w
·         Who I am as a teacher https://www.youtube.com/watch?v=1YmldQt3Lqk

·         Philosophy of teaching https://www.youtube.com/watch?v=I-lWRxOyUPU
QUESTIONS

  1. According to the text, is it right to panic in the hypothetical situation you discussed above?
  2. What conclusion can be drawn from the information concerning the relationship between the future earnings of students and teachers?
  3. What does “that” refer to in the phrase “Sure that’s implausible”?
  4. A student who misses roughly half of the school year suffers just as much as ........................
  5. What does “the issue” refer to in the phrase “It is frustrating that the presidential campaign is mostly ignoring the issue”?
  6. Considering that good teachers are worth their weight in gold, what is the best way to improve the educational system?
  7. Are good teachers the only solution? If not, what other problems need to be adressed?
  8. Read the information concerning the study described on page two down to the bottom of the page.  Now explain in your own words what the following phrase means: “What shone through in the study was the variation among teachers”.
  9. Which of the factors discussed so far seems to have the greatest effect on student success both in the present and in the future?
  10. How does the writer refute the Republican view concerning a government role in education?
  11. What reforms should be implemented to raise standards in education according to the text?

WRITING TASK: PROBLEM / SOLUTION ESSAY OR PARAGRAPH

Discuss the ways in which standards can be raised in education. Use the following points from the text and any others you wish. Remember to organize the points first and write a thesis statement and/ or topic sentence. Your teacher will discuss the plan with you.

POINTS

*Teacher evaluations based on student performance

*Higher pay and prestige for good teachers

*Dismissals for bad teachers

*Anti poverty measures such as boarding schools and early childhood programs.

THE VALUE OF TEACHERS / KEY AND TEACHER’S NOTES

This text out of The New York Times is relatively simple despite being an original text, and can be done with intermediate classes at the start of the year and with pre intermediate classes about a month later. Beginner classes could tackle it later in the first term or use it as a simple pre writing activity later in the year. The content of the text is guaranteed to have teachers purring.

KEY

  1. Not completely
  2. A great teacher is worth hundreds of thousands of dollars to each year’s students, just in the extra income they will earn.
  3. Collectively offering the teacher as much as a 100.000 dollar bonus to stay for an extra year.
  4. A student with a poor teacher
  5. Our faltering education system.
  6. More pay for good teachers, more dismissals for weak teachers.
  7. The home, an array of anti poverty measures specially early childhood programs.
  8. What was most obvious.
  9. The quality of the teacher ( you may need to explain this)
  10. Schools represent a tough minded business investment in our economic future.
  11. Teacher evaluations based on student performance, higher pay and prestige for good teahers, dismissals for weak teachers.